Softest. Activewear. Ever.
Made from recycled water bottles and organic cotton
Unisex sizing: Women's sizing is a true fit, Men should go up one size
★★★★★ 20,000+ trusted reviews

I have never been so in love with a product as I am with the soft serve line. I have hoodies, sweatshirts, long sleeve shirts. You name it! I have gifted soft serve items many times and advocated for the product more times than I can count. This is one company that I CANNOT do without.

Marilyn A.
At Soft Serve Clo...
At Soft Serve Clothing, we’re on a mission to positively impact people & planet with the choices we make.
★★★★★ 20,000+ Cozy Customers

What customers like you are saying...


I love how soft all of your products are and that they're also helping repurpose plastic water bottles. Comfy and green is always a plus!!

Morgan D.
Verified purchase

I love the softness and the quality of the clothes.

Sandy R.
Verified purchase

Love that the products come from recycled materials and are soft and of great quality.

David S.
Verified purchase

Love it!!! Super cozy and cute!

Valorie T.
Verified purchase

I live in Soft Serve now!

Shannon S.
Verified purchase
Experience The Softness
What makes the softest activewear ever?

At Soft Serve we are known for our amazingly soft sustainable fabrics, and we knew we wanted to design a whole new fabric just for activewear or as we have been joking inactive wear.  We worked for over a year and a half to develop CloudWear to be the softest activewear material we could dream of. It’s lightweight and has an amazing 4 way stretch.  The best part is the pieces in this collection can be worn everyday and not just for staying active.

Our Orders

Easy To Ship & Delivered Fast

Seamless Returns

Easy returns within thefirst 30 days of the delivery date

Eco Friendly Packaging

We use 100% decomposable packaging

Free U.S. Shipping

On Orders $125+

Example product

Regular price $19.99
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Ashley M.

Loved everything! I could live in your products! I want to wear them everyday!