The hoodie you change into as soon as you get home

Soft ServeFrom Soft Serve / Product story
A softer everyday starts here

The hoodie you change into
as soon as you get home.

Meet the cashmere-like feel of Cloud Cotton, and the mystery offer that makes your first one free.

A model wearing a Frozen Blue Cloud Cotton hoodie, showing its texture and fit
Cloud Cotton pullover in Frozen Blue. Example shown; mystery colors and styles vary.

You know the feeling: the day is done, your shoes come off, and you reach for something comfortable.

Maybe it’s the hoodie you keep beside the couch. The one you wear for a coffee run, then leave on for the rest of the morning. The one that keeps finding its way to the top of the laundry pile.

That’s the place we want Soft Serve to earn in your everyday life. And it starts with the feel.

Meet Cloud Cotton.

Our Cloud Cotton hoodies have a cashmere-like feel, with a fabric blend made using organic cotton and fibers from recycled plastic bottles.

You can see the texture in the photo. But the part we’re excited for you to discover is what it feels like to pick one up, pull it on, and make yourself comfortable.

Ridiculously soft.
Made for your everyday rotation.
  • A cashmere-like feel.

    Soft to the touch, with the familiar ease of a hoodie. It’s the reason we call it Cloud Cotton.

  • An organic cotton blend.

    Organic cotton and recycled-bottle fibers are part of the fabric behind both our pullovers and zip-ups.

  • A layer you can make your own.

    Slow mornings, getting comfortable at home, or throwing on a hoodie before heading out. There’s room for Soft Serve in the small, ordinary parts of your day.

You can meet it as a pullover or a zip-up.

Both styles are included in our mystery offer. You choose the size. We choose a color and either a Cloud Cotton pullover or zip-up from the available mystery selection.

Perfect Grey Cloud Cotton pullover exampleGrape Juice Cloud Cotton zip-up example

Examples of the two styles. Neither a pictured color nor a specific style is guaranteed.

Your first mystery hoodie is free.

You cover $19.95 shipping and handling. See the offer, choose your size, and meet your first Soft Serve.

See the free hoodie offer →

$0 hoodie + $19.95 S&H. First-time customers only. One free hoodie per customer. Contiguous US. Final sale. Tax may apply.

What customers say about the feel.

These are two customer reviews of our regular Cloud Cotton products:

★★★★★
“SO soft and comfortable! Will be back! :)”
Kristin V. · Cloud Cotton Hoodie · Verified purchase Read review
★★★★★
“Love my new hoodie, super soft and comfy!”
Julie J. · Cloud Cotton Zipper · Verified purchase Read review

Why are we offering your first one free?

We want you to feel Cloud Cotton for yourself.

Some of our colors are down to a few remaining sizes. By letting the color and style be a surprise, we can turn those hoodies into an introduction to Soft Serve.

Your mystery hoodie is $0. You pay $19.95 shipping and handling, plus any applicable tax. You’ll get one hoodie in the size you select. The surprise is the color and whether it’s a pullover or a zip-up.

This is a one-time introductory offer. There is no subscription or recurring charge.

Here’s how your first surprise works.

  1. See the full offer.Review what’s included and the shipping and handling charge.
  2. Choose your size.Your size is your choice. Review the fit guidance on the offer page before choosing. We select the color and pullover or zip-up style.
  3. Decide whether you want a second.An optional second mystery hoodie is $19.95 with no extra shipping. It has its own size selection, and is entirely up to you.

One hoodie is $19.95 including shipping and handling, before tax. With the optional second hoodie, the total is $39.90 before tax. Colors and styles can repeat when you add a second.

Your size. Your first Soft Serve.

Feel Cloud Cotton
for yourself.

Your next everyday hoodie could start with a surprise.

See the free hoodie offer →

One $0 mystery hoodie + $19.95 shipping and handling. First-time customers only. Contiguous US. Final sale. Tax may apply.

FREE hoodie
+ $19.95 S&H
See the offer →